As women’s magazines circulation grew, the modern woman of the 20th century was on the move. Or Vice Versa. However, in the very beginning, a housewife’s priorities were not as they are today. A 1930’s Australian woman’s household duties and priorities included cooking, cleaning, raising children and looking lovely. The tricks of the trade were secret women’s business, and a woman’s magazine provided the perfect outlet for sharing. A man wouldn’t be seen dead with their nose in one, and so with Women’s weekly, mass-production of women’s content began in Australia.
Through advertising, access to dress-making patterns, personal hygiene products and household necessities became seemingly enjoyable! Products were in abundance and women now knew where to find everything. And sharing tip and tricks was a no-brainer. Many magazines dedicated pages to discussion and question forums. While these kinds of ads were present in print before women's magazines, they were less specifically targeted, and the success of the literary genre was obvious; women love to discuss anything and everything in extreme detail!
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